Data-driven and user-centric Product Design, always.

I’m Annie, a Product Designer who helps emerging companies solve complex problems with data so they can scale.

Companies I’ve worked for

Comprehensive Product Design

From user interviews and initial surveying though to hi-fi visual designs, I use design thinking processes to bring into reality elegant solutions to everyday problems.

People development

I have been mentoring junior designers for the past four years and find it to be one of the most rewarding parts of the job. I believe that good leaders are those who are grounded in self-knowledge.

Design for impact

I help emerging companies create products that meet the needs of marginalized groups so that they they don’t overlook sections of the market and succeed in our diverse world.

Research and Testing

Market discovery and gathering customer feedback through interviewing, Survey Monkey and Google Forms. User testing with tools such as and Optimal Workshop.

Portfolio sample


Creating a saving app which humanizes finance

Young people face an uphill battle to get out of debt and become financially secure. My video-game inspired solution won company funding and I led it to completion of an MVP.


Bringing to life a platform which democatizes mortgage lending

End to end design for a peer-to-peer mortgage company which was the first in Canada to facilitate crowdfunding of second mortgages, allowing more people to own their own home.


Setting the bar for mobile-first retail banking

Chicago-based BMO Harris had an online experience which was out-of-date by 10 years. We created a world-class mobile-first platform which has won awards and has a 4.7 app-store rating.


What people say about me

"I worked with Annie on a very large business banking project. I’m super happy she is on our team. Annie is an excellent designer! She’s always very thoughtful and articulate. I admire the level of focus Annie brings to the job. It’s something that I aspire to and would want to emulate.

I love how she can think about problems from different angles and come up with a multitude of solutions (very often with the right one in there).  On top of this, Annie is a great human being, and having great people around you makes work so much better. 🙌. "

Jose Bonifacio

Design Lead at RBC

"Almost five years ago, I interviewed Annie for a product designer position. I feel so lucky that our paths crossed because she continuously elevates the design practice at Capco. It's easy to say she's smart and works hard, but it's so much more than that. Annie is truly curious. She wants to know how things work and why they work. She is a perpetual student, learning and sharing as she goes—whether it's about UX, design, woman and finance, or personal productivity. This human curiosity and high EQ translates seamlessly into teamwork and leadership— the ability to see people, understand how they tick, and motivate them to be their best."

Jason Theodor

Executive Design Leader (former executive director at Capco)

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me, let’s talk about you!