Toronto, Canada
Place of birth
New Zealand
BA. in Political Science and Philosophy

BFA. in Design + Photography

Brainstation UX Design Cert
Pottery, photography, hiking, cooking, travel, reading
English/Scottish, Māori

Say hi


I’m currently solving problems for travellers, at sherpa°

I am a curious, self-driven product designer passionate about great UX in digital and physical products, design mentoring — particularly for young women entering the field, and diversifying the tech world.

Through my experience working end-to-end on enterprise financial products, I help emerging companies achieve product-market fit through data-driven product design.

I recently pivoted to travel tech as a Senior Product Designer for sherpa°—helping travellers move freely around the world and shift the way the world's leading travel providers think about travel identification.

On the enterprise side, I've learned how to deliver data-driven results with more limited resources, cumbersome approval processes, and multiple stakeholders. This diverse background has allowed me to develop a flexible design process to create user-friendly experiences and achieve conversion rates regardless of the budget or timeline.

Other projects

Annie McDougall Photography

Includes photos from my time living in Vietnam and travelling South East Asia

Fantail Ceramics

My newest obsession, creating pottery as allowed me to explore design in 3D.

Talks I've done

How to Build Habit-forming Creative Practices

We can use behavioural feedback loops to get ourselves to do more of the things we care about.

Personal Finance for People Who Hate Spreadsheets

I did a talk on learnings from my personal finance journey at Capco.