Creating a saving app which humanizes finance.
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/61ec61995458ce9371d3b11d_bosss.png)
Background
I was the Product Lead/Manager for Boss, an internally funded product that my consultancy, Cacpo, aimed to build in partnership with a Big 5 bank or credit union. Capco typically does digital transformation work for existing platforms, but in recent years has started investing in some of its own products. I pitched the product to the company's partners after being personally frustrated with the lack of user-friendly saving products available. After it became sponsored, I led the project to completion of a front-end MVP.
The Problem
Canadians under 35 typically save only a fraction of their income, leading to stress and pessimism
$1100
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/61ec7e553eec590096281cb8_Vector.png)
At the same time, there is growing trust gap between customers and big banks.
43%
59%
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/65e93c76fee8cb459af4de50_Screen%20Shot%202024-03-07%20at%205.02.42%20PM.png)
Competitors
Existing saving apps typically aren’t informed by research in psychology about how to motivate users without relying on guilt and hand-slapping
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/61ec86cb70e70470db19e482_Group%20207.png)
The Process
To understand our target users and the current market, we did discovery research in the following areas:
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/65dbb901fcc6ba6f3c0f8236_search-svgrepo-com%201.png)
Competitive analysis
From heuristic evaluations of apps like Mint and new players on the market, like Joy, I established where Boss could sit.
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/65dbb6f3b75bfd6e0a35528e_draw-svgrepo-com%201.png)
Workshopping
I co-ran a workshop with the core team and stakeholders to ideate on distinctiveness, features and benefits.
![](https://assets-global.website-files.com/615cf96ebfcbf8ebd0c51768/65dbb3bc7eb940ee376d4189_icons8-document%201.png)
Surveying
We surveyed 80 people to gather quantitive and qualitative data investigating habits and emotions related to saving.